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British Medical Journal

The economics of the ‘nudge’: Why the UK government’s new public health policy won’t work

The UK Government recently announced its plans for “Public Health England”, with ‘nudging’ high on the agenda. What the government considers a ‘nudge’ is unclear, though it seems to mean giving people the opportunity to improve their own health. Here’s… Read More »The economics of the ‘nudge’: Why the UK government’s new public health policy won’t work